Case Study Continental Automotive GmbH
Hybrid Instrument Cluster
How to combine the advantages of the digital and analog world in one instrument cluster?
How can you combine the benefits of digital and analogue worlds into a Cluster tool so that the entire display interface, among other things, can be used without curtailing analogue elements? This was a task that opened up exciting new design opportunities for us.
Continental opted for a hybrid approach as the solution which combines traditional, analogue hands with an AMOLED display. Thanks to a black panel interface and 3D topology, the display allows the spatial and seamless integration of digital content such as navigation, infotainment and driving data. This is a technology that not only gave us the chance to use the entire display surface, but also sensibly incorporated key information such as warnings thanks to the LED strip lighting.
What we did :
- Usability Concepts
- Product Design
- 3D/CAD Modeling
- Hardware Prototypes/Models
With the optically three-dimensional structure and the associated virtual combination of the digital and analog world, the Continental designers not only set innovative aesthetic standards, but also give their colleagues in cockpit design completely new design options.Jury statement, Automotive Brand Contest 2015